The outbound engine your startup would hire a GTM engineer to build.
Built in 6 to 8 weeks, inside your CRM, owned by you, and handed to your team with the training to run it.
For funded web3, AI, and fintech infrastructure startups, seed to Series B, where the founder is still doing the selling. If you already have a working outbound motion, you do not need this.
If the engine is not producing qualified meetings within 60 days of go-live, we keep working at no charge for up to 90 more days. "Qualified" is defined in writing before anything sends.
How it works
Find
A list engine finds companies the week something happens to them: a raise, a first GTM hire, a launch, an integration, a grant. Nobody sits in a list going stale.
Qualify
Every company is scored against your ICP with a written reason, and the ones that fail are dropped before anyone writes a word.
Write
Every message carries one line that could only be about that company this week. No invented claims, no implied prior contact, your voice.
Send
Email, LinkedIn, and Telegram, from domains and accounts you own, at a pace that survives.
Book
Replies are answered the same day and meetings land on your calendar. For the first two weeks after go-live, we work the replies and the first calls alongside your team, then step back.
Hand over
Four training sessions for the person who will run it, recorded SOPs, and every account, workflow, and domain in your name.
Built by people who have sat in all three seats
Most GTM engineers have never carried a quota, and most SDRs have never built a system. We have run outbound for startups across web3, AI, and fintech infrastructure, doing the sourcing, the systems, and the closing ourselves. The engine is built by people who know what the person running it will hit on day one, and it runs on our own pipeline first.
What the SDR inherits
Lists that refresh themselves, signals with reasons, first lines already drafted, follow-ups on a clock.
What the AE inherits
Replies classified and answered, meetings on the calendar, the scope and objection notes from the first calls.
What the GTM engineer inherits
Clay, n8n, Apollo, the CRM wiring, the sequences, the reporting. Documented, in your accounts, nothing to rebuild.
Engagements
Every engagement starts the same way: a 15-minute audit, then a two-page scope within 48 hours with a sample of 25 scored accounts in your ICP attached. Price comes with the scope. The shapes are fixed; the number depends on segments, channels, and who on your team will run it.
| Engagement | What it is | Term |
|---|---|---|
| Reposition Sprint | Three weeks: demand audit, ICP and signal map, messaging system, sales one-pager. Credited in full toward a build within 30 days. | Fixed fee |
| Signal Engine Build | Six to eight weeks: the full system inside your CRM, on accounts you own, plus four training sessions for the person who will run it. | Half on signature, half at go-live |
| Optimization | Monthly signal and list refresh, copy tests, deliverability, one pipeline review. | Three-month minimum |
| Operator-Led Outbound | We run the full motion in your CRM. Two seats, by application. | Three-month minimum |
Why not the alternatives
| Option | Cost | What you own after |
|---|---|---|
| In-house GTM engineer | Roughly $120K to $180K fully loaded, and 3 to 6 months before the system works | The system, eventually |
| Outsourced SDR seat | $6,000 to $12,000 a month for a US-based seat, and the typical agency engagement lasts 3 to 6 months | Nothing |
| Signal Engine Build | One project fee, quoted after the audit | Everything |
Questions before you book
- Do we need to give you access to our CRM?
- Yes, with a scoped seat. Everything gets built inside your tools so that when the engagement ends, nothing leaves with us.
- What happens when someone replies?
- While we are on the replies, positive ones get an answer within the hour during work hours with two proposed times, and objections get one honest line back. After handover your team runs the same playbook, written down.
- Why not just hire an SDR?
- Hire one. The build exists so that your SDR inherits a working system on day one instead of spending their first quarter building lists and burning domains.
- Can you run it for us instead?
- Two operator-led seats exist, by application, for teams that want the motion run for them for a quarter while they hire. The default engagement is the build, because the point is that you own it.
- Do you work with companies outside web3, AI, and fintech infrastructure?
- Rarely. The signal library and the messaging are built for infrastructure buyers, and that is where the results come from.
Book the audit
Fifteen minutes. Your last 20 deals, your current motion, and one honest read on where the pipeline leaks. If it is not a fit, you will hear that on the call.